APPLYING CONSUMER BEHAVIOR THEORY IN THE CREDIT MARKET OF BANKS IN VIETNAM

Modern marketing science says that in business, it is always necessary to satisfy the needs of consumers get desired profit. Decisions based on hypotheses about consumer behavior have a higher probability success than decisions solely managers' intuition. Within scope article, general perception theory, analysis credit Vietnamese consumers, and development Vietnam's market, author proposes some solutions apply theory business Vietnam coming time.
 Keywords: Credit, Consumer Behavior, Vietnam.